Building upon the rich tradition of the 100-year old Billboard brand, Billboard Live International will deliver an unequaled experience in quality, value, and energy to the marketplace. Billboard Live facilities will offer multiple live music venues providing the consumers with a myriad of entertainment choices all in one complex.
Each Billboard Live entertainment venue will offer customers a unique entertainment, dining, and retailing experience in a heavily themed environment featuring dynamic and historical decor designed to celebrate and commemorate the myriad forms of music. As part of its brand establishment efforts, the Company's development strategy will focus on building "one of a kind" facilities in major markets, each a monument to the history and spirit of music. Utilizing the resources from the plethora of archives of Billboard Magazine, each facility will embody important parts of musical history. Although the celebration of music permeates all venues, the design and decor of each venue will be individually customized to provide a unique regional entertainment and dining experience. In addition, each venue will showcase a variety of live original music performances designed to appeal to a broad range of musical preferences.
Billboard Live will establish an entertainment environment where the art of music and performance will not be compromised and where all genres of music will be performed by established artists as well as local and emerging talent.
Billboard Live will develop its first full-scale (25,000 sq. ft.) multi-media, interactive entertainment facility in Miami and expand into the leading tourist and "entertainment cities" throughout the world. BLI's 65,000 sq. ft. flagship facility is presently underway at The Grand Venetian Hotel & Casino (formerly the Sands); this will open in May 1999. The Grand Venetian will be the largest hotel in the world, consisting of 6,000 suites with an adjacent 1,600,000 sq. ft. of convention space. A second project is the renovation of the famous Century Club in Century City, Los Angeles, which will re-open in mid/late 1998.
Billboard Live will develop an attraction that benchmarks standards of excellence in entertainment, dining, social interaction, and service. Its domestic and international development will earmark all major strategically located cities worldwide (with appropriate demographics). Billboard Live expects to open 6 domestic and 4 international locations in the next 36 months, 15 worldwide facilities within 60 months, with a 10-year plan that would yield 35 operating facilities.
Billboard Live will be recognized as the industry leader in away-from-home entertainment and provide the next generation of multi-faceted dining/entertainment/merchandising facilities.
